Smart IP

The rights you need for your trip

equip as secures the intellectual property rights you need for your journey.

What you need, with clear advice, costs and overview.

We are specialists in:

Patent

Trademark

Design

Areas of expertise

We help you with smart IP

We secure your competitive advantage with patents, trademarks, and other IP. Experience from both consulting, in-house, and product development allows us to understand what you need. Our expertise and practical experience provide intangible assets that achieve your goals.

Why choose us?

With Equip you get more than a supplier – you get a partner.
We combine technology with personal follow-up and tailor our services to your needs. The result is efficient and secure management of your IP portfolio, with experienced advisors helping you make the right choices.

Prof. Dr. Alexander J. Wurzer

Director IP Management Training CEIPI

"Andreas is a leading voice in intellectual property (IP) with many contributions to the IP Business Academy. He combines an understanding of IP-, products-, and business, to show how to use IP efficiently. This empowers companies to build lasting competitive advantages with their IP."

What's new

What does it take to build a full-service IP firm from scratch?

In a consolidating Norwegian market dominated by 75–90-year-old IP companies, building a modern challenger from the ground up brings both challenges and opportunities.

We are excited to share our journey — the lessons, missteps, and moments that shape our approach — at IP Dagen on Thursday, November 20th.

Looking forward to the discussions and perspectives from others helping move our industry forward.

The Entrepreneur Package

🚀 Entrepreneur? We make patents easier and cheaper!

As a newly established company, you may qualify for the EPO's micro entity scheme – which provides a 30% reduction in filing fees. We match this with a 30% lower flat rate on patent applications.

👉 The result? Predictable pricing, professional quality and an easier path to protecting your ideas.

Founder's package for patents - because smart ideas deserve a strong start.

The trademark was refused - What now?

Many of the trademarks that are applied for registration in Norway are refused registration.

This is typical because

The products you want protection for are not clearly represented;
The mark lacks distinctive character; or
The mark is too similar to a registered mark.

Often, denial can be resolved with a few simple steps.

What is the value of a patent on ski bindings?

The patent on removable ski bindings gives Rottefella a significant competitive advantage in a market dominated by ski bindings, where binding placement is crucial for performance. Since bindings govern the choice of both skis and boots, one patent can impact the entire market. With limited protection costs and the right timing, the technology provides significant strategic value far beyond the binding itself.